On the analytics for each model, it will be interesting and useful to break down the traffic source and prints by web and the Handy app.
The models may appear to users differenlty on the web vs the app. What works on the web, such as photo aspect ratio and the description (font size, length of text, etc), may not work the same on the app. If the conversion rates from the web are higher than those from the app, then one can look into ways to improve the experience of app users.
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